Success The crowd spilled out onto Bay Avenue, joining Mayor Carolyn Broullon, Borough Council members and the Highlands Business Partnership members officially welcoming Saltwater Social as the newest restaurant in the borough.
Mayor Broullon joined co- owner and chef Mike Mentzer in cutting the ribbon and officially opening the three-story restaurant and bar that has been opened for several weeks and drawing large crowds to enjoy not only their seafood but the beef, pork and other entrees along with featured specials every night.
Saltwater Social, located at 128 Bay Avenue, in the historic building that has always been home to a bar or restaurant, was completely designed, renovated, and restored by a variety of contractors under the Montecalvo Family of businesses, which includes Bayshore Recycling as well as numerous contractors. Highlands resident Valerie Montecalvo, a principal in the family-owned business, was present for the ribbon cutting and congratulated the owners of the community as another business proud to be located in the borough.
Mayor Broullon welcomed “Mike and Company” and termed the restaurant the “perfect addition to the town known for its fine and varied restaurants.” She noted that based on the number of guests who have already diner as the restaurant, “the world really leaked out about its excellence.” The mayor also offered the help and assistance of the council and urged the owners if there’s anything the borough could do, “just reach out.”
Jay Cosgrove, owners of Bahrs Restaurant, the oldest and most historic restaurant in the borough and president of the Business Partnership, also welcomed the new owners and praised the teamwork among contractors, borough officials and the partnership in helping the restaurant open.
Carla Cefalo, administrator of the Partnership, also welcomed the new business and member, wishing them success and assuring them of assistance whenever needed.
The restaurant is owned by brothers Michael and Nick, and their sister, Valerie, and all expressed they’re thanks to the borough and residents for their warm welcome.
The Rev. Martin McGrail said a benediction for the business, expressing prayers that it will bring prosperity not only to the owners, but to the borough, and all those who dine there. He said the faith and perseverance of the owners is a blend that will be rewarded.
That it is a family business includes the siblings and their parents, Gil and Karen Bowers, with Karen continuing to make the crumb cake for which she was famous when Mike owned and operated the Red Store in Navesink.
Carton Brewery recreated one of its classic brews, 07732, now designed exclusively for Saltwater Social. Ask for the beverage in the specially designed Saltwater Social glass.
The facility which features a bar equipped with five TVs over the bar as well as tables on the first floor, an intimate small dining room a flight of steps up overlooking the bar area, and a full dining room that seats more than 60 at the top level, is designed in striking black and white decor, with the precise coordinates of its location imprinted on the bar for easy access by any mariner.
The menu ranges from soups, salads, sandwiches to dinner entrees as well as a children’s menu. There are also sharable plates and unique cocktails and craft beers.
The restaurant is open for dinner six days a week after 4 p.m., closed Mondays, and open Fridays through Sundays at 11 a.m. for bar fare. For more information about Saltwater Social visit saltwatersocialnj.com or call 732-444-2055.
